We, at chula, pride ourselves in being very international. Chula, having been founded by Spanish couple Laura and Diego, and being located in Vietnam, try to make their fashion line as international as possible. They do this by being actively involved in the culture of their country, and encouraging the spread of chula between people from all over the world. 

But chula isn’t merely international because of its location…. We don’t mean to sounds to obnoxious but we pride ourselves in being a very personal company where people hear about us through word of mouth. Having a close connection with the expat community in Hanoi, many of our friends (and consequently our items) travel all over the world to find new homes.

Relationships are important to chula. So, although we are a close knit community in Hanoi, it is our international relationships that truly make up chula.