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Since 2004

Become a Chula Lover

First look at new collections, the stories behind each design, and invitations to our pop-ups around the world.

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Since 2005

Where Spain fell in love with Vietnam

Embrace your inner Chula

LIFE

Artisan clothing for everyday

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REFLECTIONS

A photograph you wear

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Experience Chula through the eyes of designer Diego Cortizas

One of a Kind

In Spanish, Chula it means “beautiful”, in a bold and confident way. There are many ways to feel Chula, but they all stand out.

Diego's Legacy

Diego’s creative universe remains at the heart of Chula.

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Our History

Two decades of craft, from Madrid to Hanoi.

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A MORE INTENTIONAL WAY OF MAKING AND WEARING FASHION

Handcrafted in Hanoi 

Chula is the design, but it’s also the craft. All our pieces are created in our Hanoi atelier by artisans with two decades of expereince, over 70% of whom are women with disabilities. We produce in limited batches with a zero-waste approach, creating timeless pieces to be lived and loved for years.

ART

ART

Chula’s couture, an expression of craft and legacy.

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